Use Custom Reporting to gain insight around specific topics and/or events
Here are some examples of topics/events to run a report on:
- Town Hall Meetings
- Leadership announcements
- Work from home
- Benefit enrollment
- Organizational changes
- Change management
What is the volume and sentiment of these conversations over time?
By running a Spotlight Topic report on terms related to your specific topic/event, you can gain insight into how much people talk about the topic/event, as well as how many individuals contribute to the conversation. You’ll know if a few people drive the conversation, or if the conversation is widespread.
Use this report to understand the Conversation Sentiment Indicator of these conversations over time, to help your leaders understand if the conversations begin to trend down—indicating additional corporate communications might be necessary.
Which groups are talking about your topic/event the most?
Within your Spotlight Topic report, you’ll see a list of the groups with the highest volume of conversations—and the distribution of sentiment. If you notice that a particular group has a lot of negative sentiment, you may want to step in for high-touch moderation—or pull in your HR team to offer additional support.
What are some additional themes related to this Topic Report?
When submitting a new Spotlight Topics Report, a user has the option to surface related themes. When enabled, the processed Topic Report will return relevant themes that are frequently used in conjunction with the defined keywords for the initial search.
Hint: Users can select from different sources, Public and Private Groups and/or Direct Messages to align with their needs.
Are your communications resonating?
Pull a Spotlight Topic report specifically on key terms within your communications to understand if employees are talking about your communications, as well as the corresponding sentiment.