Understanding Conversation Health and Sentiment

These metrics are used in various ways throughout Spotlight and offer you a quick glance or benchmark to understand changes in your community.

What do these metrics mean?

Messages

Messages are considered any type of post, comment, reply or chat within groups and direct messages. You’ll see this metric tracked down to the group level, including private groups, as well as topics. You’ll also see a trend indicating changes compared to the previous time period.

Helpful ways to utilize Messages:

• When paired with the Conversation Sentiment or Health Indicator, the volume of Messages can tell a powerful story of company activity, engagement, feeling and productivity

Conversation Sentiment Indicator:

The Sentiment Indicator is used to measure the overall attitude, mood, feeling and emotion of the conversations in your company's collaboration platform. You’ll see this metric tracked down to the group level, including private groups, as well as topics. You’ll also see a trend indicating changes compared to the previous time period.

Helpful ways to utilize the Sentiment Indicator:

• Use the Indicator to track sentiment at the company, specific group or topic level.
• Understand if and where a sudden or trending change in sentiment occurs.
• Track campaigns or topics, and your employees’ feeling towards them.
• Report on increased or decreased sentiment over time.
• Discover outliers or groups that may not be trending close enough to your company's desired Indicator.

Conversation Health Indicator:

The Health Indicator is used to measure the overall presence of potentially toxic behaviors like inappropriate, offensive, and hate speech in your company's platform. This metric is tracked at the company and group level, including private groups.

Helpful ways to utilize the Health Indicator:

• Use the Indicator to track conversation health at the company or specific group level.
• Pinpoint toxic speech or unproductive conversations within your community.
• Report on increased or decreased conversation health over time.

How does the Conversation Sentiment Indicator differ from Sentiment?

That’s a great question! In Spotlight Topics Report and Group Insights, the Conversation Sentiment Indicator provides a collective measurement of sentiment, across a set of messages. You’ll also see a sentiment graph with message counts—this is the volume or quantity of individual messages that scored ‘positive’, ‘negative’ or ‘neutral’

Spotlight Topics Report:

Group Insights:

To learn more about these metrics, take a look at the tool tips within the platform, or reach out via the chat icon in the lower right corner of the platform.

Spanish Indicators 

Aware’s Behavioral Indicators are multilingual! Indicators take into consideration Spanish messages for both Health and Sentiment. By expanding our Behavior Indicators to score messages in Spanish and English, we can now understand a larger pulse of the organization, to truly encapsulate the voice of the employee.

1. Comprehensive Analysis of your Organization: The Behavior Indicators model now provides accurate analysis and interpretation of collaboration data collected from Spanish-speaking individuals, enabling Aware users to make informed decisions and broaden their workflows by including more expansive and representative data.
2. Cultural Sensitivity: Understanding that cultural context plays a crucial role in behavior analysis, our behavior models understand linguistic nuances as the models are trained on true collaboration data.
3. No Manual Opt In Required: From release, Aware will immediately begin scoring Spanish messages for Sentiment and Toxic Speech which ultimately roll into Indicators.